The largest creator research study ever
found a stark and powerful conclusion
The largest creator study ever found a fascinating trend—
THE Rise of the INDEPENDENT CREATOR.
Learn WHY
- 93% of creators said being a creator has had a negative impact on their lives
- 65% felt overworked and/or underpaid
- 89% are driving to own their audience in a new, radical way
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The rallying cry for independent creators
THEY own, THEY don’t rent.
THEY go niche, not broad.
THEY invest in community, not audience.
THEY build THEIR own network effect,
not a content conveyor belt.
not a content conveyor belt.
It's the new creator
manifesto
This remains the largest independent study EVER done on THe real experience of creators— and how they are taking control.
Creators are still struggling to monetize and own their audience (read more). But we are headed into a new future.
Top Predictions that Hold True
New platforms would emerge designed for ownership vs. renting
Member connections and interactions would become more valuable
Creators could generate significant revenue from smaller, more passionate member bases
Community-based models would require less content creation for higher returns
Predictions that Didn't Hold True
Blockchains are now a dormant technology and fad of 2021
Community currencies did not go mainstream though new ownership models are emerging now
Creator communities accomplishing "unreachable goals" are still sub-scale but growing
FROM DEPENDENCE
TO INDEPENDENCE
The energy in the creator economy is shifting away from social media to a future where every creator has their own network effect.
PHASE 3
Creators begin to build their own network effect
As creators navigate the administrative load of both social media and a fragmented set of owned services, they increasingly seek a better way.
“All-in-one” platforms give way to something more – using the source of power that created social networks in the first place, a network effect, and making it all their own.
Brought to you by the curious and creative people at Nonfiction Research and Bodacious STRATEGY Studio. Commissioned by Mighty Networks.
