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We just finished the largest study of creators ever done.

What we found surprised us.

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TL;DR: The Creator Economy Will Never Be the Same.

THE INDEPENDENT CREATOR IS HERE.

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Learn WHY

  • 93% of creators say it’s had a negative impact on their lives
  • 65% feel overworked and/or underpaid
  • 89% are interested in a new, radical way of building a business as a creator

Click above to tweet and unlock the report download

The rallying cry for independent creators?

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THEY own, THEY don’t rent.

THEY go niche, not broad.

THEY invest in community, not audience.

THEY build THEIR own network effect,
not a content conveyor belt.

It's the new creator
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Why now? It’s simple — the world undervalues the power of the creator today.

Only 35% of all creators feel they’re earning a reasonable income and putting in an acceptable amount of time and effort.

The traditional paths to a living wage are confusing, inconsistent, and out of reach for many:

To earn $1000/month, you would need

But as creators explore more ownership and direct monetization, the numbers start to change:

FROM DEPENDENCE
TO INDEPENDENCE

The energy in the creator economy is shifting away from social media to a future where every creator has their own network effect.

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PHASE 1

PHASE 1

Social Media gives rise to creators

Content creation enabled people to build large audiences based on their skills, expertise, and personality.

Monetization came from brand deals or view count, the latter paying out just a fraction of what the platforms themselves netted.

Independent creators are redefining entrepreneurship

The New Creator Manifesto unlocks more opportunity on an unprecedented scale. When there is such a clear and fast path to success, the number of creators will increase exponentially

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This research was designed to start a conversation.

Tweet your reactions with #independentcreator and follow @indpndntcreator. If you’re lost for words, choose your own adventure below.

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Agree with us

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Ask us a question

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Pitch your creator economy startup

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Tell us you were an independent creator before it was cool

We want to hear it all.

Brought to you by the curious and creative people at Nonfiction Research and Bodacious STRATEGY Studio. Commissioned by Mighty Networks.

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